"If I had a billion dollars to fund a marketing campaign, I would launch a campaign on behalf of things you already own. Why not enjoy them today? Because we all have so many things that are just around. They are in the closet, they are in the attic, whatever, that we do not even think about more because there is not a lot of room left in our brains because we are so busy processing all the exciting new developments."
Rob Walker (Author and New York Times columnist) from Gary Huswits feature length documentary, Objectified.